Summary
Marketing Training Club is a leading platform dedicated to providing comprehensive marketing training resources.
Our task was to enhance their online presence through improved website design and user experience, ensuring seamless navigation and engaging interfaces for their users.
The goal was to create a visually appealing and highly functional website that could effectively deliver valuable content to their audience.
Challenge
The previous website of Marketing Training Club faced several challenges, including outdated design, poor user navigation, and low engagement rates.
The content was valuable, but the presentation and accessibility issues made it difficult for users to fully benefit from the resources.
The client needed a modern, user-friendly website that could effectively showcase their successful case studies, and the solutions they provide in an easy-to-understand manner, as well as improve user retention, and increase engagement.
Solution
We provided comprehensive website and UI/UX consulting and development services. Our approach was focused on user experience funneling, understanding what users want to see and why, and integrating these insights into our design and development process.
1. User Experience Research
Conducted in-depth research to understand the target audience’s needs, preferences, and behavior.
Developed user personas and journey maps to guide the design process.
A design thinking seminar was requested to help the company’s co-founders understand their audience properly as well as their user acquisition journey
2. Website Redesign
Created a fresh, modern look with a clean, intuitive layout.
Ensured responsive design for seamless access across devices.
Enhanced visual appeal with high-quality images and engaging graphics.
We introduced a persona emoji (Avatar) so they can increase their engagement as they would like to be a bit more friendly and fun than their competitors.
3. Improved Navigation
Simplified the site structure for easy navigation.
Implemented clear and concise menus and call-to-action buttons.
Introduced personalized user dashboards for tailored experiences.
Optimized the interlinking between different pages of the website to create a funnel that the user will then become a client.
4. Content Optimization
Structured content to be easily digestible and accessible.
Integrated interactive case study modules and resources.
Enhanced the content management system for easy updates and maintenance.
Optimized and disclosed the client journey experience on how the requests are processed with timelines involved.
5. Engagement Features
Added features like discussion forums, feedback forms, and social media integration to boost user engagement.
Implemented analytics tools to track user behavior and continuously optimize the site.
6. Google ranking optimization
Conducted keyword research to identify relevant terms and phrases.
Optimized on-page SEO elements, including meta tags, headers, and image alt texts.
Improved site speed and performance to enhance user experience and search rankings.
Implemented a strategic content plan to regularly publish SEO-friendly content.
Ensured the site was mobile-friendly, meeting Google’s mobile-first indexing requirements.
Result
By focusing on user experience funneling and understanding user needs, we successfully transformed Marketing Training Club’s website into a modern, engaging, and user-friendly platform.
The new design not only improved user retention and engagement but also positioned the client as a leader in the marketing training industry.
Lastly, we managed to score the Marketing Training Club website as a second organic (not paid – SEO) result for their most desired term. The player who is ranking position one organically ”Udemy” is one of the most competitive websites in this industry. Therefore, striking position no.2 in just 3 months of operation was a success for the marketing training club
