Exness is a multimillion dollar business with many products under its operations. Exness affiliate is solely based on their finance and trading products. Our goal was to coach affiliates on different techniques to achieve better marketing results as well as higher lifetime value for the traders. In a nutshell, we needed lower CPA (cost per acquizition), with higher LTV (lifetime value) as the programmatic advertising is getting more expensive MoM (month over month).
Solution:
- Extensive marketing and business research was conducted on a global scale to determine the most viable geographical regions to target. This analysis considered factors such as market share, brand recognition, and the purchasing power of traders. A globalization approach was employed to thoroughly assess all findings, utilizing the AFF global frameworks developed by Savvas Agathangelou. These findings were then presented at one of the largest AFF conferences.
- Google Ads and Marketing Strategy: We employed various funnel techniques coupled with growth hacking strategies to reduce the cost per click (CPC) while simultaneously enhancing retention methods to drive conversions. Diverse audience targeting methods were implemented to secure high-quality clicks and mitigate the risk of lower-quality clicks, including those originating from bots and click farms, thereby safeguarding against blacklisting.
- Conversion Rates and Originality: Through meticulous research and A/B testing, we determined a combination of advertising products and developed a total of 16 distinct lead sourcing funnels. This approach aimed to diversify our strategies and mitigate risk while maximizing conversion rates across each channel.
Results:
The collaboration between Exness Partners and ADCX yielded remarkable results, transforming the company’s digital presence and business performance:
- Increased Sales and Revenue: By implementing effective Google Ads and marketing strategies, We helped affiliates experience a significant boost in conversion % and revenue. The targeted campaigns, optimized ad copies, and strategic placements resulted in improved conversion rates and a substantial return on investment.
- Enhanced Online Visibility: The Exness trading platform experienced a significant boost in online visibility thanks to the deployment of hypermarketing optimization strategies. This led to a remarkable increase in brand recognition, positioning Exness as a trusted name in the industry. Affiliates achieved impressive conversion rates of up to 52% on the landing page for both first-time and returning visitors, highlighting the effectiveness of the implemented tactics.
- Higher ROAS Ratio: Our efforts resulted in affiliates achieving a remarkable return on ad spend (ROAS) of 1:9, allowing them to scale up campaigns and embark on robust marketing initiatives. This approach not only enhanced Exness’s visibility but also facilitated referrals from reputable sites, leveraging strategic online reputation management tactics.
Review from the affiliates
